Project Overview
Provided comprehensive e-commerce website development services for CLASNA, a renowned Chinese fashion brand, to successfully enter the Russian market and achieve international brand expansion goals.
Challenges
Need to deeply understand Russian consumers' shopping habits and preferences
Website must support Russian language interface and local payment methods
Need to establish brand image and marketing strategy suitable for Russian market
Solve Yandex and Google local crawling and indexing issues
Our Solutions
Conducted in-depth research on Russian fashion market to develop localized operation strategy
Built professional e-commerce website with Russian language support and integrated local payment systems
Designed brand visuals and product displays aligned with Russian aesthetics
Optimized for Yandex and Google local algorithm differences
Results
Website successfully launched and operating stably
First month visitors exceeded 20,000
B2B inquiry conversion rate increased by 40%
Brand awareness significantly increased in Russian market
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