Not an agency. Not a supplier.
A market execution partner.
A market execution partner.
The challenge
Each of these six brands was an experienced Chinese clothing exporter with a decade or more in the industry and a proven product and supply chain - but a business model built on product, price, and repeat buyer relationships, with little investment in brand-level presentation. As competition on the Canton Fair floor intensified, that gap became a liability: a generic, product-stacked booth risked disappearing into a hall of hundreds of similar stands, regardless of the strength of the product behind it.
The project timeline compounded the risk. Booth positions and final floor plans for the Phase 3 trading delegation were confirmed later than usual - in early April 2026, roughly two weeks before the fair opened, Harviso was commissioned to design and build 5 of the 6 booths. A sixth brand confirmed its participation only two days before registration and on-site construction began. Delivering six brand-distinct commissions - ranging from 27 sqm to 90 sqm, each with different products, positioning, and display needs - within that window left no margin for delay. On top of the schedule, every stand had to meet Canton Fair's green special-stand requirements, with environmentally friendly materials making up at least 70% of construction.
the project
our services
What Harviso delivered
Booth design and construction for 6 Chinese clothing export brands
Commission sizes from 27 sqm to 90 sqm
Custom creative direction for each brand - individual visual identity and spatial layout per booth, moving away from product-stacked display toward a more considered, brand-led presentation
Spatial design and buyer-flow planning that paired product display with dedicated space for buyer negotiations, not just product presentation
Registration and venue coordination with the Canton Fair organising committee, including compliance with green special-stand requirements (70%+ environmentally friendly materials)
Full project management from design concept through factory production to on-site installation, coordinated across all 6 booths in parallel within a compressed confirmation-to-delivery window
the result
Well handed experience
Six booths delivered across a 27-90 sqm range (390 sqm total), all installed and ready for the May 1 opening.
Against the Phase 3 hall's high-density field of similar clothing stands, the six booths stood out, drawing more potential buyers to stop and look than a product-only display would have. The dedicated negotiation areas built into each layout gave buyers a reason to stay - turning a passing look into a longer, more substantive conversation - and gave brands a more premium, organised brand image and a better visitor experience at the booth.
Against the Phase 3 hall's high-density field of similar clothing stands, the six booths stood out, drawing more potential buyers to stop and look than a product-only display would have. The dedicated negotiation areas built into each layout gave buyers a reason to stay - turning a passing look into a longer, more substantive conversation - and gave brands a more premium, organised brand image and a better visitor experience at the booth.
In their own words
A few words from the people we've worked with
From concept to delivery, consistently professional execution
Your design was excellent, but more importantly, the execution from concept through to build was delivered to a very high standard. Even under tight timelines, everything progressed smoothly, and the on-site delivery was highly professional. This year, we could clearly feel a shift - it was no longer about simply displaying products, but about using space and presentation to create the right environment for buyers to engage and make decisions. This helped position our brand at a more premium and selective level. You’re not just delivering design and construction - you’re helping us bring our brand to market in the right way. Looking forward to working together next year!
Lin Sun
CEO, Formax Trading Co., Ltd
When ‘it has style’ turns into staying and conversations
One of our client’s long-term buyers from Turkey commented after seeing the booth on-site: ‘This year’s stand feels quite distinctive - it has style.' More importantly, he stayed longer at the stand and was more willing to engage in deeper conversations. This reflects not just the design itself, but the overall level of execution from concept through to build - helping the brand come through more clearly, and making conversations happen more naturally.
Liang Zhang
General Manager, Lancaster International Garment (Beijing) Co., Ltd
