Not an agency. Not a supplier.
A market execution partner.
A market execution partner.
The challenge
A Global Top 100 brand already does significant business in China - it's one of their most important export markets, and in April 2025 they'd opened their first China office in Beijing to deepen that relationship. But the China International Import Expo (CIIE) is different: the country's flagship platform for the government officials, buyers and industry leaders who matter most. For the company's first appearance there, the brief was a 300 sqm presence built to match its scale, in a hall shared with hundreds of other global exhibitors.
The location made it harder. The stand sat toward the back of the hall, so it needed a genuine WOW factor to be seen and remembered from across the room. And CIIE runs some of the strictest stand-building rules of any expo in the world - covering everything from structural safety to how much of a stand can be enclosed with walls - so getting the design approved mattered just as much as getting it noticed.
the project
our services
What Harviso delivered
The WOW factor: a floor-to-ceiling LED screen at the entrance
Eye-catching screens and branding suspended above the stand, visible from right across the hall
A private VIP room, plus three dedicated meeting rooms (small, medium and large)
Full regulatory sign-off, with construction certified to CIIE's official Green Booth Standards - the expo's "6R" framework for sustainable, low-waste stand-building
Worked directly with the client's headquarters, their digital content contractors across multiple countries, and their China-based partners showcasing products at the stand - getting everyone on the same page, with content tested and fine-tuned on-site
Real-time photography, accessible from HQ as it happened, plus a full recap video live before the expo had even closed - both ready for the client to post across their own corporate channels
On-site staffing, shipping, storage and dismantling, handled end-to-end
the result
Delivered on schedule under protocol and venue constraints
500+ industry professionals visited the stand across six days.
A “WOW” concept that travelled beyond CIIE. A floor-to-ceiling LED screen at the stand entrance created the visual “WOW” factor needed to make a 300 sqm debut visible from across the hall. The concept gave the client a distinctive, high-impact way to present its story in China, while the wider programme brought together Majlis meeting space, regulatory approvals, global content coordination, and end-to-end on-site delivery.
The design direction proved durable. Inspired by the CIIE “WOW” concept, the resulting visual direction was later adapted by the client for its global presence.
A “WOW” concept that travelled beyond CIIE. A floor-to-ceiling LED screen at the stand entrance created the visual “WOW” factor needed to make a 300 sqm debut visible from across the hall. The concept gave the client a distinctive, high-impact way to present its story in China, while the wider programme brought together Majlis meeting space, regulatory approvals, global content coordination, and end-to-end on-site delivery.
The design direction proved durable. Inspired by the CIIE “WOW” concept, the resulting visual direction was later adapted by the client for its global presence.