CIIE 2027 stand brief 0 of 5 answered
Design around (2026 Exhibitor's Manual)
Key dates: register by 30 May · drawings early September · build late October · open 5 November 2027. Made with the CIIE 2027 planner at www.harviso.com
Not an agency. Not just a supplier.
A market execution partner.
A market execution partner.
CIIE 2027 · Shanghai · 5-10 November
CIIE 2027 starts long before November
The 10th China International Import Expo (CIIE) opens on 5 November.
Here's what happens between now and opening day, the rules that shape your stand, and how to make it a stand people remember.
Photo: National Exhibition and Convention Center, Shanghai - SSYoung , CC BY-SA 4.0 , colour-corrected
the countdown
From decision to opening day, month by month
Dates in bold are from CIIE's official 2026 schedule. CIIE usually publishes the year's exact schedule after March, and we'll update this page when the 2027 schedule is out. Tap any stage for detail.
Agree the goal, the budget and who owns it. Exhibitor sign-ups for 2027 are already open.
Answer the five questions below. Choose your space: custom stands need raw space of at least 36 sqm.
Brand story, visitor journey, first concept. The earlier you choose, the more time the concept gets.
CIIE's standing deadline for exhibitor registration. Group pavilions may run their own cut-off - check with your organiser.
Full design, technical drawings, content, freight and staffing plans.
In 2026, drawings were recommended by 5 September , with a hard deadline of 15 September . Tall and double-storey stands get an extra structural review.
Approvals, off-site production (the manual asks for structures to be factory-made as far as possible), content testing.
On-site stand construction (2026 dates).
Exhibits arranged, safety inspection. The venue is closed to anyone without CIIE credentials from 1 November.
Six days.
From 18:00 on the last day.
The conversations from the stand become your pipeline - or they don't.
start here
Five questions to answer before you brief anyone
Answer them here and they become a one-page brief you can copy, print or email to your team or your stand partner.
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Who must stop at your stand?
Buyers, officials, media, partners - pick the one that matters most.
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What should they do in three minutes?
Taste, try, sign, meet, film. Design starts from this answer.
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Which exhibition area are you in?
It sets your neighbours, and how open your stand front must be.
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How many conversations need a door?
A VIP room and meeting rooms take space from the open floor.
VIP roomsMeeting rooms -
What happens on 11 November?
Decide now who follows up, and how - not after the show.
the rules
Five rules that decide your design before you do
Set your stand below and see which rules apply. Based on the official 2026 Exhibitor's Manual - rules can change between editions, so always check the current year's manual.
Storeys
Location
Back or side against a hall wall or functional area?
Exhibition area
Aisle-facing front. Clear glass counts as open.
A planning aid, not an approval - your stand contractor submits drawings for official review. Read the official Exhibitor's Manual →
how we work
Every stand at CIIE is compliant. Not every stand is remembered
Hundreds of global brands share the same halls and the same rules. The difference is what a visitor feels in the first ten seconds.
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Your story
We start with what your brand needs people to believe - not with the floor plan.
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The visitor's journey
Where they look first, where they stop, where the real conversation happens.
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The stand
Designed and built around that journey, within every CIIE rule, by one accountable team from first sketch to dismantling.
Watch the stand at CIIE Video posted by the client on LinkedIn
at ciie
A Global Top 100 brand's CIIE debut, delivered.
300 sqm, designed and built for its first appearance at CIIE - a floor-to-ceiling LED entrance to be seen from across the hall, a VIP room and three meeting rooms, certified to CIIE's Green Booth Standards. 500+ industry professionals visited over six days.
300 sqm, designed and built
500+ industry professionals visited
6 days at CIIE
4 rooms: one VIP, three meeting
faq
China International Import Expo 2027 - quick answers
When is the China International Import Expo 2027?
5-10 November 2027, at the National Exhibition and Convention Center in Shanghai. It's the 10th China International Import Expo.
When is the registration deadline?
The China International Import Expo's standing deadline is 30 May. If you're joining a national or group pavilion, your organiser may set an earlier date - check with them.
Do we need a Chinese company to exhibit?
No. The China International Import Expo is for companies registered outside mainland China. Your subsidiary, agent or partner in China can handle the paperwork for you with your authorisation, but the stand must be in your overseas company's name.
What's the smallest space for a custom stand?
Raw space starts at 36 square metres. Below that, the organisers recommend a standard booth.
What's the height limit?
6 metres for single-storey stands and 8.5 metres for double-storey. Main-aisle stands are single-storey only, unless they back onto a hall wall or functional area.
Can we use our own designer or agency?
Yes. Your own creative team can lead the design, and the build partner turns the design into approved drawings and a compliant stand. Whoever builds it must meet the China International Import Expo's contractor rules.
When do stand drawings have to be in?
In 2026 the deadline was 15 September, with 5 September recommended. Plan for early September in 2027 until the new schedule is published.
your stand
Planning a CIIE 2027 stand?
Tell us your exhibition area, your space and who you want to stop at your stand. We'll talk you through how we'd approach it.