Not an agency. Not a supplier. A market execution partner
Your brand, in new markets. Done properly
International Market Expansion - Chinese Brands
Your product is competitive. No presence yet, or contacts that haven’t converted - either way, the path in is the same problem.
Harviso turns market exposure into signed agreements.
Markets we work in
our focus
Middle East
UAE · Saudi Arabia · Qatar · Kuwait · Bahrain · Oman
Central Asia
Kazakhstan · Uzbekistan · Kyrgyzstan · Tajikistan · Turkmenistan
Eastern Europe
Poland · Romania · Czech Republic · Hungary · Bulgaria
CIS
Established Belt and Road logistics corridors
Chinese brand founder - first overseas expansion
"Product is competitive. I cannot tell which distributors will go quiet - and I cannot afford six months in the wrong market."
International business director - early exporter
"The quality is there, the price works. We come back from every export event with contacts. Nothing converts."
VP International - scaling to multiple markets
"The model works. The board wants five markets in three years. I need someone who replicates it - not tells me about the opportunity in Poland."
These are the three situations we hear every week
you are not alone
01. First Move Into a New Market
You have a product that competes on quality and price in target corridors. You know the opportunity is real. What you do not have is a clear path - which market to enter first, which distributors are worth pursuing, which export events actually generate commercial outcomes. You cannot afford to pick the wrong market and spend six months finding out.
- Target market confirmed with commercial rationale before any event budget is committed
- Distributor longlist built and qualified buyer outreach begun before the first export event
- First signed distributor or wholesale buyer within the pilot period
02. Active in Markets, Nothing Converting
You have attended export events. You have a distributor contact in one or two markets who agreed to take your product. But re-orders are inconsistent, the relationship needs more in-market management than your team can provide from Beijing, and the Chairman is asking why the overseas revenue line is not compounding. The contacts are there. The conversion engine is not working.
- Existing distributor contacts audited - which are worth developing, which need replacing
- Active follow-through on outstanding buyer conversations that have not converted
- A structured commercial reporting rhythm your Chairman can track
03. Proven Model, Board Wants More Markets
Your overseas model works. You have active distributors and real revenue in one or two corridors. The board has set a target - five markets in three years - and your team is already at capacity managing what you have. Adding new markets at the same quality standard requires execution bandwidth you do not have internally. Hiring a Head of International for each new region is too slow and too expensive before the model is proven in that corridor.
- Working distributor model replicated in new corridors to the same vetting standard
- New market activations managed end-to-end without adding internal headcount
- One consolidated commercial report across all active markets for your board
the problem
Two problems. Both common. Neither simple
Some brands are at the beginning. The intent is genuine but the options are overwhelming - which markets first, and what does a wrong move cost in time, capital, and credibility?
Others are already moving but not converting. Canton Fair contacts, WhatsApp threads, a distributor who took an initial order. The activity is real. The commercial outcomes are not.
Target market confirmed with a commercial rationale you can present to your CEO
Distributor outreach begins before the event - you arrive with a pre-qualified meeting schedule
Distributor relationships managed on the ground - PO follow-through, performance tracking, issue resolution
One partner from market selection to signed commercial partner
what we do
how we begin
A structured first step - before any ongoing commitment
A 30−45 day market qualification engagement. Fixed scope, written output: the right markets for your category, the right entry sequence, and a recommended programme for the first market - specific enough to present to your leadership team.
how we work
A structured programme. A defined path from where you are to where you need to be
01
Prioritise
Target markets confirmed, channel architecture defined, distributor profile built - before any budget is committed.
02
Enter
Active distributor outreach. Export event participation with a pre-built meeting schedule - no blank diary on the show floor.
03
Activate
First agreement signed. Relationship managed on the ground - PO follow-through, performance tracking, issue resolution.
04
Grow
Working model replicated in new corridors. What succeeds in your first market becomes the template for the next.
proven delivery
We have done this across multiple markets
38 Chinese Brands - Eastern Europe & CIS
Supported 38 Chinese brands in building commercial traction across Eastern Europe and CIS markets. The work went beyond introductions: distributor relationships were established, commercial programmes were structured and activated, and the brands entered markets with a functioning channel rather than a contact list.
Baimuni AW 2025 Campaign - Produced by Harviso - Filmed in Switzerland
why Harviso
What makes us different in practice
Contracted through our Beijing entity
Chinese clients contract through our Beijing-registered entity. Fapiao-compliant RMB invoicing included.
One accountable partner from market selection to signed distributor
Market research, distributor outreach, compliance, and in-market follow-through - until the agreement is signed.
Two decades of in-market relationships
Long-established relationships within China's trade facilitation networks - across all target markets.
customers' words
The best proof of our work is the words of our partners
From concept to delivery, consistently professional execution
Your design was excellent, but more importantly, the execution from concept through to build was delivered to a very high standard...
Lin Sun
CEO, Formax Trading Co., Ltd
When ‘it has style’ turns into staying and conversations
One of our client’s long-term buyers from Turkey commented after seeing the booth on-site: ‘This year’s stand feels quite distinctive - it has style'...
Liang Zhang
General Manager, Lancaster International Garment (Beijing) Co., Ltd
CEO, Formax Trading Co., Ltd
Lin Sun
Your design was excellent, but more importantly, the execution from concept through to build was delivered to a very high standard. Even under tight timelines, everything progressed smoothly, and the on-site delivery was highly professional. This year, we could clearly feel a shift - it was no longer about simply displaying products, but about using space and presentation to create the right environment for buyers to engage and make decisions. This helped position our brand at a more premium and selective level. You’re not just delivering design and construction - you’re helping us bring our brand to market in the right way. We should keep working together.
From concept to delivery, consistently professional execution
When ‘it has style’ turns into staying and conversations
One of our client’s long-term buyers from Turkey commented after seeing the booth on-site: ‘This year’s stand feels quite distinctive - it has style.' More importantly, he stayed longer at the stand and was more willing to engage in deeper conversations. This reflects not just the design itself, but the overall level of execution from concept through to build - helping the brand come through more clearly, and making conversations happen more naturally.
Liang Zhang
General Manager, Lancaster International Garment (Beijing) Co., Ltd
Straight answers to the questions that matter
questions we hear often
The problem is almost never the event itself. It is what happens before and after. Before the event, we build a pre-qualified buyer meeting schedule so you arrive with an agenda - not a blank diary and a hope. After the event, we follow up in the target market, in person or through our in-market relationships, until the conversation converts to an agreement. The trade show gets you the introduction. We own the follow-through.
We assess your product category, price point, margin economics, existing logistics capabilities, and the competitive landscape in each target corridor - Middle East, Central Asia, Eastern Europe, and CIS. We make a specific recommendation with a commercial rationale you can defend to your investors. Not a generic market attractiveness slide. A decision you can act on.
Yes - this is one of the most common situations we work with. Many clients have Canton Fair contacts or trade mission introductions that have gone cold. We audit those contacts against a distributor quality framework, identify which are worth reactivating, and manage the follow-through process in-market until a commercial agreement is reached. Starting with existing contacts is faster than starting from scratch.
Yes - frequently. We take the working distributor model from your existing markets and apply it to new corridors with the appropriate channel adaptations: wholesale-led in Central Asia and CIS, retail-chain focused in the Gulf, e-commerce-assisted in Eastern Europe. The proven model is a template, not a blueprint - Harviso advises on the right adaptation per corridor and executes it. Your team focuses on the established markets. We manage the new ones.
A discovery conversation, usually 30 to 45 minutes. We want to understand your product, your target markets, and where previous market attempts have stalled. From that conversation, we can propose a specific approach and tell you honestly whether and how we can help. No pitch, no pressure - just a direct conversation about what it actually takes to execute in your target corridors.
If trade events and international expos are part of your expansion programme, our Events and Pavilions team structures pre-qualified buyer meetings into your show attendance and manages the commercial follow-through after the event - so the conversations that start on the stand don't end when the event does. See our Events and Pavilions page
market insights
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