Not an agency. Not a supplier. A market execution partner
The challenge
The 38 brands in this programme shared a common obstacle: products that were ready, and export ambition that was real - but no market-facing infrastructure to make either visible in Eastern Europe or CIS. No localised website. No presence on the platforms buyers in Warsaw, Almaty, or Tashkent actually use. Brand materials in Chinese that could not be handed to a distributor at a trade event. Enquiries that arrived from interested parties and were not followed up within the week because no one owned that process.
These markets are relationship-driven and commercially specific. Buyer networks are not publicly listed. Communications that work in China do not translate directly into credibility abroad. For each brand, the gap was not the product - it was everything between the product and the buyer: messaging, channels, presence, follow-through, and the kind of structured commercial conversation that moves from enquiry to agreement.
the project
our services
What Harviso delivered
Phase 1 - Market setup
- Localised website - product and brand pages adapted for the target market, not translated from Chinese
- Social media accounts established on the right local platforms
- Content localised for regional audiences - culturally adapted, not word-for-word
- Business messaging channels configured: WhatsApp for Middle East markets, Telegram for Central Asia and Eastern Europe
Phase 2 - Awareness and visibility
- In-market KOL partnerships - local voices introducing each brand to their audiences in the destination market
- LED screen and out-of-home advertising in commercial districts and airports
- Magazine placement online and in print for professional credibility
- Social media content running consistently across target market platforms
- YouTube and Meta digital advertising targeting in-market audiences
Phase 3 - Engagement and lead capture
- KOL in-depth product reviews and endorsements to build buyer trust
- Lead capture from website visitors - tracked enquiry management
- Email and messaging nurture sequences for interested contacts
- Retargeting advertising for audiences that showed intent but had not yet acted
- Analytics and optimisation - tracking which channels produced real enquiries, not just traffic
Phase 4 - Trade and business conversion
- Brand representation at trade events in target markets
- Runway shows and brand experience activations for in-person buyer engagement
- Pre-arranged one-on-one buyer meetings at trade events - converting floor traffic into commercial conversations
- Distributor and retailer introductions through Harviso’s in-market network
- E-commerce channel activation so end consumers could buy the product
the result
Well handed experience
38 Chinese brands moved through Harviso’s full-funnel international markets programme - from no overseas presence to structured market-facing activity and active commercial conversations across Eastern Europe and CIS. Brand and product communications that previously did not exist in destination markets were built, activated across channels, and followed through to buyer and distributor relationships.
